Inara Strategies

Assessments, Design, Consulting & Partnerships Building to Scale Sustainable Innovation and Business Growth
Startup Founders & Entrepreneurship Ecosystem BuildingGuiding Investors & Corporate Innovators
Inara means "illumination" or "enlightenment" in Arabic, the heritage language of our Founder and clients in many of the countries we have supported.  At Inara, we bring clarity and innovation to our clients, who typically seek to invest their money and business support services in markets and startup ecosystems in a way that will actually catalyze business growth, job creation, and social impact. We do this by conducting systems-level, intersectional assessments, providing a "gut check" on existing actors in an environment to understand who is already doing what and how well, and then create innovative partnerships and projects to facilitate impactful investment.  Inara also comes alongside entrepreneurs to help them get past "the valley of death", with key business strategy and modeling advisory, customer identification mapping, investor qualification and pitch support, business development and partnerships curation. Likewise, we also work with impact investors seeking to build portfolios and conduct due diligence into investment-ready startups focused on tech innovation, social impact, and diversity and inclusion.    To support our clients, we also regularly curate and host events - please continue to follow us here, on Instagram at Atala4Impact, and LinkedIn at Inara Strategies LLC for our latest news.    An initiative led by Jennifer Atala, a global impact strategist with nearly 20 years' experience across eight countries, we work together with a global network of expert advisors and partners to provide the depth needed to quickly and confidently address our clients' needs and take their work to the next level. Contact us if you are interested in joining our roster.

Startup Founders & Entrepreneurship Ecosystem Building

Key Deliverables

Needs assessment integrating public, private, nonprofit, international and local stakeholders. Application for business development and project design in developing countries, emerging markets, and growing startup ecosystems.

Network and strategic partnership building to amplify ecosystem and client impacts across target sector. Application in systems-level design, negotiations and relationship management.

Business strategy, planning, and execution support to startup founders seeking an “adjunct co-Founder” to guide through initial business-building questions. Application for any early-stage startup founder with deep knowledge of their industry looking for business and strategic guidance. 

Select Past Performance

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Conducted holistic assessment of the Jordanian tech and creative entrepreneurship ecosystems, built relationships with stakeholders across all sectors, and recommended project design and partnerships to catalyze enterprise growth for an EU-funded project.
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Launched the first-ever eBay Startup Cup in Israel, cultivating cross-sector relationships and leveraging networks for entrepreneurship growth targeting typically disadvantaged communities. Project success built on initial ecosystem assessment and strategic partnerships established with local nonprofit and private sector leaders.
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Guided North American startup and business founders in early-stage business strategy, partnership building, and go-to-market assessment. Results include partnerships with Fortune 500 companies, systems-level assessment and partnership building for healthcare innovation with technology, and multiple client deals. 

Guiding Investors & Corporate Innovators

Key Deliverables

Conduct integrated, systems-level stakeholder and needs assessment in client’s target sector/ecosystem. Define opportunities for investment to further innovation, identify partners and tools to move forward.

Application for investors seeking to understand where and what kind of financial or time investment will create the most social and business impact. 

Identify and design interventions for corporations and large institutions to innovate in problem-solving, rooting in systems-level assessment and design thinking methodology. 

Application for corporations and large institutions seeking to identify internal R&D opportunities to build and scale innovation in sectors including healthcare, technology, and global development. 

Select Past Performance

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Led a $68m project to invest US government funds in dozens of startups and SMEs across 7 industries in the Palestinian Territories, directing strategy and design to ensure competitiveness and financial sustainability across value chains.

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Advised international impact investors seeking to implement creative financial products to catalyze growth for social entrepreneurs in MENA, conducting industry assessment, market research, and financial assessment of appropriate products while addressing financial inclusion opportunities and barriers to entry.

Jennifer has worked with the following and more:

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